Are you still not convinced about the necessity of master data for your business?
Scott Taylor is here to dispel all of your confusions once and for all!
Scott, the Data Whisperer, is the expert in the field of master data and master data management (MDM). He has been working in the field with global enterprise businesses and leading tech brands for more than 22 years now. He has also ranked at the top of the Thought Leaders on Big Data list by Thinkers360.
He is the founder and Principal Consultant at MetaMeta Consulting that helps innovative tech brands in their data journey and to tell their data stories.
Before founding MetaMeta, Scott was the Master Data Market Development and Innovation Lead at Dun & Bradstreet, where he reimagined, redefined and repositioned the company’s master data offering and took the service to a whole new level.
Dun & Bradstreet is a leading global provider of business decisioning data and analytics for almost 200 years. The company has around 5000 employees with annual revenue of $1.74 billion (2017). D&B is also the world’s leading supplier of business information with a global database (The Dun & Bradstreet Data Cloud) covering some 315 million companies.
Scott has also worked with some of the world’s most popular data brands including Nielsen, Microsoft, Kantar, NPD, also some start-ups such as Qoints and Spiceworks.
When he is not directly working with businesses to sort out their master data journey, he is always busy spreading the word through conferences, speaking events, webinars, podcasts, blogs, and his own YouTube channel.
In this episode, Scott shares the importance of data management and governance for deriving actual meaning out of messy and unstructured data.
Scott suggests that the quality of your data will determine how precise your decisioning will be. So, data management and business intelligence are not competitors rather they go hand-in-hand for business security and growth. Data management is the foundation for your data and analytics strategy within the corporate.
Here comes the storytelling aspect as you will also need to convince your business leaders and stakeholders on investing in data management.
Especially if you work or come from a tech background, you need to be able to tell a story that will engage your business stakeholders to get them interested and desiring to adopt your technology that will solve a problem in the business context.
So, we will learn from Scott about the three Vs of data storytelling and a practical method of crafting an enterprise data story focusing on only 10 words.
Most importantly, the strategies and methods Scott is sharing with us here are derived from his decades of experience in this data management and storytelling field.
It’s best that you don’t miss out on this one!
More links about the guest
LinkedIn:
In the News:
- https://www.dataversity.net/good-master-data-good-business/#
- https://www.dataversity.net/dun-bradstreet-repositions-master-data-providing-consistent-industry-standard/
Articles:
- https://www.linkedin.com/in/scottmztaylor/detail/recent-activity/posts/
- https://www.dataversity.net/author/scott-taylor/
YouTube:
Interviews, Podcasts & Webinars:
- https://www.reltio.com/blogs/moderndatamasters-scott-taylor-the-data-whisperer/
- https://www.datafuturology.com/podcast/2020/2/28/90-solving-master-data-challenges-for-large-global-enterprises-with-scott-taylor-data-whisperer-amp-principal-consultant
- https://datadecisioning.com/2020/02/18/do-your-systems-know-what-your-people-know-scott-taylor-explains-why-master-data-most-important-data-company-has/?page=1
- https://www.openprisetech.com/blog/executives-and-data-with-scott-taylor-the-data-whisperer/
- https://narrativescience.com/resource/webinar/telling-your-data-story-with-the-3vs-vocabulary-voice-vision/