Transform Your Data into Profit with Data Monetisation
At DDA Labs, we understand that data is a valuable asset for any business. That’s why we offer a range of data monetisation services to help our clients maximise the earning potential of their data. Our team of experts takes a proactive and strategic approach to monetisation, continuously identifying new opportunities and developing strategies that align with our clients’ business goals.
We have the expertise and experience to help you unlock the full potential of your data. Trust DDA Labs to be your partner in data monetisation and take your business to the next level.
What is data monetisation?
According to McKinsey & Co., high-performing and fast-growing companies across the world have adopted Data Monetisation and made it a key part of their strategy.
Data monetisation is the process of using data to generate revenue. There are two main ways to do this: direct data monetisation and indirect data monetisation.
Direct data monetisation involves selling access to your data to third parties. This can be in the raw form or in a form that has been transformed into analysis and insights. Indirect data monetisation is more complex. It involves using your data to improve your business performance and discover new business opportunities and customers.
Benefits of data monetisation
Generate new revenue streams
Increases targeted marketing and product/service propositions
Multiplies and strengthens revenue streams
Helps identify new opportunities for growth
Reduces operating costs
Strengthens your competitive advantages
Strengthens partnerships
Improves customer experience and loyalty
Ways to monetise your data
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Data as a service
Data is sold directly to customers or intermediaries with this method. Choose from raw, aggregated, or anonymized data, and buyers will mine it for insights on their own.
Insight as a service
Insights are sold directly or through analytics-enabled apps with updated data. These valuable insights are created by combining internal and external data sources and applying analytics.
Embedded analytics
This method involves adding BI features like dashboard reporting, data visualisation, and analytics tools to existing applications. Product teams can build custom advanced analytic apps and seamlessly integrate them into other apps, creating new revenue streams and a powerful competitive advantage.
How Data Monetisation will help your unique business
It future proofs your business
By continuously analysing your data and identifying new monetisation opportunities, you can stay ahead of the curve and adapt to changing market conditions. Plus, by maximising the value of your data and generating new revenue streams, you can strengthen your business’s foundation and set it up for success in the long term.
It helps in increasing revenue
By analysing your data and identifying new monetisation opportunities, you can tap into new sources of income and maximise the earning potential of your data. From selling data directly to customers or intermediaries to creating new data-driven products and services, the possibilities are endless.
It can reduce costs
By analysing your data and identifying opportunities to streamline operations, reduce risk, and save costs, you can significantly reduce expenses for your business. By using data to make informed decisions, you can avoid costly mistakes and optimise your resources.
DDA’s expertise and problem solving skills are of the highest quality and their ability to work through issues from start to finish has been extremely valuable to me and my team. DDA have proven to be a highly skilled and professional IT consultants and I recommend their services.
JONATHAN MOFFAT
Portfolio Manager – Data Modelling and Design
DDA worked with Suncorp CTP in the implementation of the ACT policy system. They have in depth knowledge of insurance concepts and adapts his SAS expertise to provide efficient and valuable applications. They are reliable and exhibited professional work ethics. They worked well with the team and ensure delivery in spite of resource and time constraints.
LINA MARIANO
Portfolio Solutions Leader - CTP & Workers Compensation
DDA did an amazing job delivering on a critical project while also remediating issues on a program. They had a strong work ethic and were a valuable member of the team throughout the project.
SURAYEZ RAHMAN
Portfolio Solutions Leader - CTP & Workers Compensation
Jason's engaging style combined with his thorough research prior to the show made for some great questions which facilitated a stimulating conversation which took a deep dive into some pretty technical content yet delivered in a straightforward manner.
DR PHILIP CONWAY
Perils Pricing Manager - IAG
STEVE NOURI
Head of Data Science and AI - Australian Computer Society
Kudos to Jason for producing a very unique conversation I think I've had on a podcast to this date. He is very passionate about analytics and his work which makes his energy to be contagious. His understanding of the subject and prior research about my background made the interview very smooth and coherent. I totally enjoyed the talk, thanks for having me!
GREG ANDERSON
Vice President of Sales - TechTarget
Speaking on the Analytics Show and with Jason gave me a strong platform to share my market insights, talk a bit about the uniqueness of my business, and to capture a permanent record to share in the future. I could not recommend Jason and The Analytics Show high enough!
It was an absolute pleasure to work with Jason on the podcast interview. What really stood out was his genuine passion for his topic and area of expertise. This was obvious in the process which led up to the interview, the interview itself and post-production. Each step was a partnership designed to extract the very best content for his audience.
PETER GURRIE
Freelance Consultancy - SixtySixTimes
PRASHANT NATARAJAN
Vice President of Healthcare Analytics - H2O.ai
Jason prepares well - he researched his interview subjects and is well prepared with superbly-crafted questions and astute expert commentary.
As one of the humbled guest able to graciously appear on Jason's show I must say it was a pleasure to share my insights with him. In both the preparation and setup and conducting of the interview I found myself diving into more areas than I normally would have thought about myself. His style and persoality certainly make for a great host and I look forward to seeing more content come from him and his group!
MARK MONFORT
Founder - New Era Analytics
I was thrilled by the podcast's reach. I wouldn't hesitate accepting a guest appearance on the Analytics Show. Jason treats you with respect. He gives your topic the time and understanding it deserves, and he knows his audience. Jason is super organised, including pre-prepared tips to help you amplify your podcast appearance - it must be the analyst in him!
LINDA GINGER
Non Executive Director - UniQuest
JACINTO JAIMEZ
Software Engineer - Aircall
Working alongside Jason was a great experience. His work ethic is formidable, he will do as much possible to make it happen. Moreover, I've never felt so safe talking about ideas, errors and innovation.
MATTHEW LIEBMANN
Chief Operating Officer - Movio
Jason's level of preparation was first-rate. He had really done his homework on my industry and company, and so the questions were very specific. Jason's own conclusions from his research were really insightful as well.
ANDREW SWINDELL
National Analytics Solution Lead - GHD
His attention to detail, scope of questions and content and ability to engage his audience generated thousands of views and comments and I wouldn’t hesitate to work with or recommend Jason and his team.
His obvious passion and commitment to advocating analytics and our engagement prior to the interview meant I had no hesitation in accepting his invitation. His conversational interview style and his ability to get to the heart of the matter made the whole process both engaging and enlightening. I’ve no hesitation in recommending anyone lucky enough to be engaged by Jason to say,
RICHARD SANCHEZ
Data Governance Analyst - Endeavour Group
It was an honour to be invited by Jason to appear on his podcast. He asked some very thoughtful and intelligent questions, that reflected his understanding of my domain, and impact on his network, and society more broadly. I really enjoyed chatting with Jason and exploring some important concepts in detail. He is intelligent and inquisitive, the perfect mix for a podcast host.
DR. ALEX ANTIC
Founder - Dr Alex Antic
I have had the fortune of being helped by Jason on several occasions in my career - without asking for it.
The first time Jason decided to provide his knowledge and service to me was when I ran a digital start-up similar to a business he had started some years earlier. Jason contacted us out of the blue to provide advice and counselling on our market approach, simply because he “liked what we were doing”.
JONAS CHRISTENSEN
Head of Data Science, Maurice Blackburn Lawyers
I appeared on one of Jason's podcasts several months ago. He really has the process down, he does his homework and made it very easy to tell my story. The conversation was very natural and comfortable and the time flew by.
MAX BALL
Principal Industry Analyst, Forrester
Jason is a wonderful podcaster, who as a practitioner understands the Data Analytics area so well - thereby making his interviewing style so unique and relevant. Having done many podcasts and interviews, I particularly enjoyed TAS for its meticulous preparation - not only during the initial stages but the automated personal reminders till about the hour before the actual taping. Jason’s use of personalisation both in his communication and the thoughtful gesture afterwards (won’t spoil the surprise) is noteworthy.
KSHIRA SAAGAR
Chief Data Officer, Latitude
Having never recorded a podcast before, and not being a regular listener of podcasts, I was a bit hesitant and didn’t really know what to expect when Jason approached me to be on The Analytics Show. He was very accommodating and understanding, agreeing topics upfront and really taking the time to make sure I was comfortable with the format and the process. Jason was impressive in his background work, reading several papers I had written and coming up with very thoughtful questions and discussion points on them. I really appreciated the chance to promote my work to a wider audience.
CHRIS DOLMAN
EM, Data and Algorithmic Ethics, IAG
I was a guest on the analytics show and was very impressed with Jason well before we recorded the Podcast. He was thorough in his preparation and research and was focused on making sure the content was relevant and valuable to his listeners. As a Podcast host, I thought Jason was also excellent. His years of experience as an analytics practitioner really shine through in guiding the discussion to new and interesting areas. A podcast is generally a great medium to learn interesting things from interesting people, and his analytics-focused Podcast certainly delivers on that front!
FELIX LIAO
Product Management Director APAC, Denodo
When Jason invited me to be a guest in his podcast, I jumped quickly to say 'yes'. I never say no to every opportunity to share my passion for analytics and data science.On top of that, I find the experience to be pleasurable. Jason and his team are efficient, and there are no hiccups throughout the process. I learn from this experience how to have a good and smooth operation.Moreover, Jason's interviewing style is relaxed but insightful, which help me communicate my idea better.I highly recommend the podcast!
ALBERT ISHAK
CFO Indonesia, Airbus
Immediately, I realised that Jason had an equally unique process. Prior to the interview itself, he shared his work-in-progress with me to allow me to make changes where needed and to prepare myself ahead of time. His interview was tailored to my work at F1 and to his audience, and was well-researched. The interview itself felt relaxing and casual, but inquisitive at the same time.
MAX MÉTRAL
Senior Analytics Manager, F1
I have been following Jason's Analytics Show Podcast for quite some time. I listen to it in spotify during my commute or my gym sessions. I think his podcast is different from other podcasts, I really enjoy the insights that Jason managed to bring out from the interviews by asking really great questions.
HARRY CHAN
Assistant Vice President of IT, IHH Healthcare
I've been on many podcasts over the years, but never have I been on one as well organised and frictionless as Jason's "Analytics Show" Podcast. From planning and preparing the discussion, right through to the recording itself, followed by post-production, promotion & distribution on channels and social media far and wide, Jason is the Rolls Royce of podcasts. Knock back an opportunity to be a guest at your own peril. Podcasts don't get any better than this.
JON MANNING
Head of Pricing, MYOB
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