What goes on behind the scenes of getting your favourite movies on the big screen as you settle down with a tub of popcorn in those plush red cinema seats?
And what role does data analytics play in it?
This week, we bring you another classic episode!
All the way from early 2020, we bring back Episode 10, coming back as Episode 107.
Have you been back to cinemas since then?
Meet Matthew Liebmann
Matthew’s Role as a Data Science Leader at Vista
Matthew Liebmann is the Chief Innovation & Data Officer of Vista Group. Vista Group provides software and additional technology solutions across the global film industry. It is the parent to several businesses, including Movio – an authority in moviegoer data analytics, Veezi, movieXchange, Maccs, and Numero.
Matthew’s Other Work in Data Science and Media
With over 25 years of experience in the entertainment and media sector, Matthew was previously the COO and the Global President of Movio. Here, he worked to ensure the continued success of Movio Cinema, the flagship product of the company, and leading into growing markets in the US and Canada, China, Japan, India, UK, France, Mexico, and Brazil.
Matthew is also a former board member of Screen Australia, the key Federal Government direct funding body for the Australian screen production industry. Prior to this, he was the COO of HOYTS Entertainment, one of the world’s leading entertainment companies with a chain of successful cinema complexes in Australia and New Zealand, and as a Director at PricewaterhouseCoopers (PwC).
Marketing, Customer Experience, and Entertainment
In this exclusive analytics podcast episode, Matthew shares:
- The cutting-edge advancements in entertainment marketing
- The use of data and analytics to create stellar customer experience
- Weaving the online and offline data for the betterment of moviegoers, filmmakers, and the exhibitors alike
- Loyalty programmes, subscriptions, purchase information, time and frequency, and many other details
- Giving the best experience to the customers so the main purpose of data and analytics does not fail
- Why Netflix is buying cinemas
- Which direction streaming services are headed in
- How cinemas have kept competing, innovating, and thriving.
- How the rise of so many streaming services is going to create problems for the consumers
- How local content can survive in the age of streaming disruption.
If you are looking to try something new and join the realm of data science in the entertainment industry – or if you’re simply interested to know what goes on behind the scenes, this is the episode you do not want to miss out on.
More Links:
Find out more about Matthew
LinkedIn:
What is one book that he would gift to his younger self and why:
- Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney by Lee Cockerell
https://www.amazon.com/Creating-Magic-Common-Leadership-Strategies/dp/0385523866
Company Website:
Publications:
- https://www.linkedin.com/in/matthewliebmann/detail/recent-activity/posts/
- https://movio.co/blog/author/matthewl/
Interviews:
- https://matchstiq.io/stories/mathew-liebmann-chief-operating-officer-at-movio/
- https://ddalabs.ai/podcast/e10-matthew-liebmann-how-data-science-is-shaping-the-future-of-movie-marketing/
- https://podcasts.apple.com/us/podcast/behind-the-screens/id1573163093
In the News:
- https://deadline.com/2021/11/movio-ceo-will-palmer-exit-sarah-lewthwaite-matthew-liebmann-co-run-company-movie-box-office-1234879434/
- https://www.globenewswire.com/news-release/2017/08/31/1147148/0/en/Movio-Promotes-Matthew-Liebmann-to-Global-President-Movio-Cinema.html
- https://www.marketscreener.com/quote/stock/VISTA-GROUP-INTERNATIONAL-38851579/news/Vista-Group-International-Limited-Appoints-Matthew-Liebmann-as-Chief-Innovation-and-Data-Officer-Ef-40693301/
- https://stoppress.co.nz/movings-shakings/vista-group-appoints-two-senior-executives-to-top-roles/
Learn more with related episodes in our analytics podcast:
- E81 – Max Métral – How Data Drives Racing – The Data Science Behind the Sports Industry
- E76 – Anastasia Leng – From the Frontier of Creative Analytics
- E74 – Nick Yang – Art of Data-Driven Marketing in Fintech
- E34 – Greg Anderson – Forging B2B Marketing and Sales Success with Data
Now a word from our sponsor…
This episode is sponsored by a new program at Data Driven Analytics. It’s an embedded analytics leader program for senior managers and executives in the business team who want to integrate AI into daily business operations and drive customer experience excellence. Book an Unlimited Strategy Session for a Full Year and start embedding analytics into the business frontlines. For more information about this program, please refer to it here.
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